OM/WAA/NIG/ECE/26-08-10
Principal Accountability (OM/WAA/NIG/ECE/26-08-10):
Duties
-Recommend changes to brand programmes
-Assist Brand Manager in the development of a strategic plan for respective brand(s)
-Recommend brand attributes to be reinforced based on brand’s role in portfolio
-Support definition of high level brand programmes
-Assist Brand Manager in the development and execution of an operational brand plan
-Recommend venues and communication channels
-Support development of message content
-Recommend schedule for brand events
-Monitor implementation and results of operational brand plan
-Monitor and report brand expenditure to ensure it does not exceed budget defined in operational brand plan
-Analyze market research data in order to understand brand issues and market opportunities
-Develop ideas on product innovation in order to achieve competitive advantage
-Provide insights around brand strategy in the development/ implementation of trade programmes by Trade area
-Also, work in conjunction with Trade area to ensure that product is correctly managed throughout the supply chain and brand programmes are effectively implemented by trade team in respective markets.
-Select in conjunction with Marketing Service Team adequate touch points for designed brand programmes.
-Liaise with Marketing Service Team to ensure smooth execution and evaluation of brand activities.
-Close working relationship with Strategy Planning & Insights (SP&I) team to ensure contribution into research projects conducted in various end markets.
-Develop close relationship with external agencies to ensure day-to-day activities related to brand programmes are performed with required quality and agreed cost & timescales as defined in operational brand plan
Knowledge, Skills and Experience:
-Fluent in English and French Language(oral and written )
-Knowledge of West Africa francophone markets would be an advantage
-Experience in Brand Area is desirable
-Consumer engagement and Brand programme development
-Project monitoring and management
-Managerial & Interpersonal Skills
-Negotiation and influencing
Key Outputs:
-Improvement in Consumer Disposition Funnel bottlenecks
-Forecasting accuracy
-Brand awareness and Imagery attributes ratings
-Timely development/ implementation of programmes
-Financial impact of programmes (e.g. ROI)
-Sales volume and Market Share
-Brand financials (e.g. P&L, margin)
Equity statement:
BAT is an equal opportunities employer. All candidates will be assessed on merit
How to Apply
Click here to apply online (you must register first)
Closing Date
10th September 2010