Adexen is mandated by a large international FMCG group to look for a Brand Executive to manage all VFM brand activities in francophone West Africa
JOB DESCRIPTION
The candidate will be responsible for developing and implementing consumer engagement activities and also responsible for alignment of brand programmes with business objectives and segment requirements. He/she will also be responsible for managing Value for Money (VFM) brands within French markets and monitor Tobacco Control Bill with packs change effect on-going and across markets
The position will report to the Brand manager.
The position is based in Lagos.
RESPONSIBILITIES
· Recommend changes to brand programmes
· Assist Brand Manager in the development of a strategic plan for respective brand(s)
· Recommend brand attributes to be reinforced based on brand’s role in portfolio
· Support definition of high level brand programmes
· Assist Brand Manager in the development and execution of an operational brand plan
· Recommend venues and communication channels while supporting development of message content
· Recommend schedule for brand events and monitor implementation and results of operational brand plan
· Monitor and report brand expenditure to ensure it does not exceed budget defined in operational brand plan
· Analyze market research data in order to understand brand issues and market opportunities
· Develop ideas on product innovation in order to achieve competitive advantage
· Provide insights around brand strategy in the development/ implementation of trade programmes by Trade area
· Also, work in conjunction with Trade area to ensure that product is correctly managed throughout the supply chain and brand programmes are effectively implemented by trade team in respective markets.
· Select in conjunction with Marketing Service Team adequate touch points for designed brand programmes.
· Liaise with Marketing Service Team to ensure smooth execution and evaluation of brand activities.
· Develop close relationship with external agencies to ensure day-to-day activities related to brand programmes are performed with required quality and agreed cost & timescales as defined in operational brand plan
QUALIFICATIONS AND EXPERIENCE
· A Bsc. degree from a reputable university
· Must have some experience in Brand management
· Must be fluent both oral and written in French and English languages.
· Good knowledge of the West Africa francophone markets would be an advantage
· Experience monitoring sales volumes, market share, and brand financials (P&L)
· Good knowledge of Consumer engagement, Brand programme development, Project monitoring and management
· Must have good negotiation and influencing skills
· Relationship management of agencies and suppliers.
How To Apply:
Send us your English resume in Word format at:
ADEXEN-671581@adexen.eu
